Privacy Policy

Last updated: 05/11/2024


At Appliance Nation (“we,” “our,” or “us”), we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and disclose your information when you visit our website, https://www.appliancenation.co.uk (the “Site”), and interact with our content, including our affiliate marketing links. By using the Site, you consent to the practices described in this Privacy Policy.

1. Information We Collect

When you visit our Site, we may collect the following types of information:

  • Personal Information: If you voluntarily provide it to us, we may collect personal information such as your name, email address, or other contact information. This information is typically collected when you subscribe to our newsletter or contact us through the Site.

  • Usage Data: We automatically collect certain information about your interaction with our Site. This includes information such as your IP address, browser type, operating system, and pages visited on our Site. This data is collected to improve our services and user experience.

2. Use of Cookies and Tracking Technologies

To enhance your experience and provide relevant affiliate marketing content, we use cookies and similar tracking technologies on our Site. A cookie is a small text file that is stored on your device when you visit a website. We use both first-party and third-party cookies for various purposes, including:

  • Affiliate Tracking: When you click on an affiliate link on our Site, a cookie is placed on your device to track sales or conversions made through that link. This helps us earn commissions from the products or services you purchase. These cookies are typically stored for a period of 14-90 days, depending on the affiliate program.

  • Analytics and Performance: We use cookies to track user behaviour on our Site, such as which pages are visited and for how long. This helps us analyse trends and improve our content.

  • Advertising: We may use third-party advertising partners, such as Google AdSense or other networks, that use cookies to deliver personalised ads based on your interests and browsing history.

3. How to Manage Cookies

You have the option to control how cookies are used on your device. Most browsers allow you to block or delete cookies. Please refer to your browser’s settings for more information on how to manage cookies. However, please note that disabling cookies may affect your ability to use certain features of our Site, including affiliate tracking.

4. How We Use Your Information

We may use the information we collect from you in the following ways:

  • • To track sales and conversions from affiliate links
  • • To improve and personalise your experience on the Site
  • • To analyse usage patterns and trends
  • • To communicate with you, if you subscribe to our newsletter or contact us
  • • To comply with legal obligations

5. Third-Party Disclosure

We do not sell, trade, or rent your personal information to third parties. However, we may share non-personally identifiable information (such as aggregated usage data) with third parties, including affiliate partners and analytics providers, to improve our services and track affiliate performance.

6. Data Retention

We retain information collected through cookies and other tracking technologies for as long as necessary to fulfill the purposes outlined in this Privacy Policy. For example, affiliate tracking cookies are typically retained for 14-90 days, after which they are deleted unless a conversion is tracked during that period.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we update the policy, we will post the revised version on this page and update the “Last Updated” date at the top of the page.


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