Last updated: 27/10/2025

Website: www.appliancenation.co.uk

1. Introduction

Appliance Nation (“we”, “our”, or “us”) values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect information when you visit our website, leave reviews, request price drop alerts, or contact us.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

Information you provide directly:
• Email address when submitting a product review, requesting a price drop alert, or contacting us
• Optional name or nickname (for reviews)
• Message content from contact forms or emails

Information collected automatically:
• Cookies and analytics data (see our Cookie Policy)
• Affiliate tracking information (used to record qualifying sales and clicks)

3. How We Use Your Information

• Publish and moderate product reviews
• Send price drop alerts you’ve requested
• Respond to messages and queries
• Improve our website and services
• Detect and prevent abuse or fraudulent activity
• Comply with legal requirements

We will never sell or rent your data to third parties.

4. Legal Basis for Processing

• Consent – for email-based communications like reviews and alerts
• Legitimate interests – to maintain and improve our website and respond to enquiries
• Legal obligation – when necessary to comply with laws

You can withdraw consent at any time by contacting us.

5. Data Retention

• Price alert emails – kept until you unsubscribe or withdraw consent
• Contact form submissions – retained for up to 12 months
• Review data – may remain published indefinitely unless you request deletion
• Analytics data – stored for up to 26 months

6. Sharing Your Information

• Email providers (for sending alerts or replies)
• Analytics and affiliate partners (for performance tracking)
• Website hosting and IT support providers

All partners comply with UK data protection laws and handle your data securely.

7. Your Data Protection Rights

Under UK GDPR, you have the right to:
• Access a copy of your personal data
• Request correction of inaccurate data
• Request deletion (“right to be forgotten”)
• Restrict or object to certain processing
• Request data portability

To exercise these rights, contact us using the details below.

8. Data Security

We implement appropriate technical and organisational measures to keep your data safe. While we strive to protect your information, please note that no online transmission is entirely secure.

9. Contact Us

Click here to contact us

If you are unhappy with how we handle your data, you can lodge a complaint with the Information Commissioner’s Office (ICO).

11. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with the revised “Last updated” date.